ButterCX
Answer every customer in their language, from one inbox
WhatsApp, Instagram and Messenger in one place. Your team replies in Bahasa Indonesia and customers read it in English — and the other way round. AI handles routine questions using your menu, opening hours and order status.
- Two-way translation, Bahasa Indonesia ↔ English
- Your own WhatsApp Business number
- Order actions right from the chat
Two-way translation
Your team writes in Bahasa. Your customer reads English.
Tourists, expats and locals in one inbox. ButterCX detects each customer’s language, translates every incoming message for your team and translates your team’s replies before they’re sent. Nobody has to switch languages.
Kopi Kita Seminyak
Business account
Hello! Do you deliver to Seminyak? We’re staying near Jalan Kayu Aya.20:13
Hi Emma! Yes, we deliver all over Seminyak, usually in 25–35 minutes. You can order here: kopikita.id20:15
Hi! I just ordered 2 iced lattes and an almond croissant. Could the driver bring it to Villa Damai instead? Same street, number 12.20:36
Of course! We’ve changed the address to Villa Damai No. 12. The driver leaves in about 10 minutes.20:38
Amazing, thank you! Is the almond croissant nut-free though? 😅20:44
Incoming, translated for the team
Customer messages show up in your team’s language, with the original one tap away.
Replies, translated for the customer
Staff type in Bahasa Indonesia; the customer receives it in English on WhatsApp, Instagram or Messenger.
Language detected for you
Set from the chat itself. If it’s wrong, correct it for the whole conversation or a single message.
- Languages
- Bahasa IndonesiaEnglish
- Coming soon
- 中文Русский日本語한국어
Channels
Every channel your customers message you on, in one inbox
Connect your brand’s own accounts. Every message lands in the same conversation list, with the same translation, AI and order actions.
WhatsApp BusinessLive
Your brand’s own WhatsApp Business number through Meta’s WhatsApp Cloud API. Run several brands? Connect several numbers.
InstagramLive
DMs to your brand’s Instagram account, answered from the same inbox.
MessengerLive
Messages to your Facebook Page, with the sender’s profile picture.
TikTokComing soon
Direct messages from your TikTok business account.
EmailComing soon
Customer emails as conversations, right next to your chats.
Customer chats that stop falling through the cracks
Chats spread across staff phones
WhatsApp, Instagram DMs and Messenger all land in one inbox your whole team shares.
Foreign customers, stuck staff
Your team replies in Bahasa Indonesia; ButterCX translates to and from the customer’s language.
The same questions, all day
“What time do you open?” “Where’s my order?” — AI answers with the right data, at any hour.
One inbox
Every chat channel, one place for the team
Connect your brand’s own WhatsApp Business account, Instagram and Messenger. Your team replies from the web or the mobile app.
- Photos, video, voice notes, emoji reactions and internal notes
- My threads, all, unread and upset-customer tabs
- Manual or automatic conversation assignment
- Push notifications on iOS and Android, browser notifications on web
AI replies
AI that answers with your business data
Auto-replies draw on your outlets, opening hours, the customer’s recent orders, driver status and your FAQs. When a conversation needs a person, your team takes over in one tap.
- AI mode on or off per conversation
- Automatic handoff to a human when needed
- Suggested replies for staff when AI is off
- AI instructions and FAQs managed from the backoffice
Order actions
Fix order problems without leaving the chat
The customer panel shows stats, recent orders from the same number and live tracking. Act on it from the order actions menu.
- Cancel, refund, change address or reschedule
- Switch to pickup, request or cancel a driver
- Reprint the receipt or kitchen ticket
- The customer’s order history across every channel
Built for F&B customer service
Every feature is wired to your orders, couriers and POS.
WhatsApp Cloud API
Use your brand’s own WhatsApp Business number, connected directly to Meta.
Auto-replies
AI answers routine questions and knows when to hand over to your team.
Two-way translation
Incoming messages and replies are translated automatically, with a toggle to see the original.
Order actions
Refunds, address changes, driver rebooking and reprints from inside the chat.
Team assignment
Assign conversations manually or automatically to team members.
Push notifications
New messages show up on the iOS and Android lock screen.
Butter AI
AI in ButterCX
AI reads every conversation so your team can focus on the ones that really need a person.
Conversation summaries
Understand a long chat in a few sentences before you reply.
Sentiment & intent
Every message gets a sentiment indicator and an intent tag, so complaints stand out.
FAQs from past chats
AI drafts FAQs from previous conversations, which are then used to answer customers.
AI usage logs
See AI usage and cost in the backoffice — no surprises.
Works with
WhatsApp Business
- Messenger
- Grab Express
- ButterPOS
- ButterStore
Works with the rest of Butter
One set of customers, menu and stock across every product — no exports, no extra integrations.
ButterStore
Your own online store — you own the whole customer experience
Kopi Susu Aren
Rp 28,000
Croissant Almond
Rp 35,000
ButterPOS
iPad & Android point of sale for dine-in, takeaway and delivery apps
SINAR · SEMINYAK
Table 4 · #142
2×Kopi Susu Aren56k
1×Croissant Almond35k
1×Ayam Geprek38k
TOTALRp 129,000
QRISPAID
Butter AI
AI working in every part of your business
Which items lost the most margin this month?
Almond Croissant, down 6.2 points — butter costs rose from 12 Sep.
View the 2 queries it ran
ButterCX questions
Which languages does translation cover?
Bahasa Indonesia and English today, in both directions. The customer’s language is detected from the chat, and you can correct it per conversation or per message.
Can I use my own WhatsApp number?
Yes. Each brand can connect its own WhatsApp Business account through Meta’s WhatsApp Cloud API.
Will AI reply to every chat?
Only if you let it. AI mode is set per conversation, and AI hands over to your team when a question is beyond it.
What data does the AI use to answer?
Your outlet details, opening hours, the customer’s recent orders, driver status and the FAQs you manage in the backoffice.
Is there a mobile app?
Yes. ButterCX runs on the web, iOS and Android, with push notifications.
See Butter run your business
A 30-minute demo with our team. We walk through the POS, online orders and reporting using your own menu.
Free, no commitment. We reply on WhatsApp within one business day.